West End predicts resilient festive period, despite looming Budget uncertainty

30 Oct 2025
  • New West End Company forecasts year-on-year growth of up to 1.3% in festive spending across November and December, totalling £1.7 billion.
  • International sales remain primary driver of growth across the festive period, with tourist spending expected to rise up to 1.9% versus the same period in 2024.
  • Domestic sales are also expected to see modest growth of up to 0.9% year-on-year.
  • This is the flattest predicted year-on-year growth since 2021, suggesting a normalisation in festive spend and visitation since the pandemic.