How we do it

Experience

Every day, hundreds of thousands of people walk through our globally recognised streets – to work, to shop, to dine, to experience something extraordinary. Visitors choose the magic of the West End, thanks to its world-leading mix of retail, leisure, hospitality and business.

Through industry-leading social media and website marketing, we deliver targeted campaigns that attract high-value visitors while showcasing the very best of the West End. Our annual programme of events and street activations brings the West End to life and connects our local communities – from our world-famous festive lights switch-on to seasonal art installations and pop-ups.

Creating Connections that Drive Growth

Our Aim: To deliver a world-class visitor and workforce experience that celebrates the West End’s vibrancy.

Our core services:

• Delivery of London’s most recognisable festive moments, including the lighting displays on Oxford Street and Bond Street, attracting millions of visitors and cement the West End’s reputation as the best destination to celebrate Christmas.

• Content production and management of websites and Instagram channels for Oxford Street and Bond Street.

• West End Club, our loyalty and engagement programme that connects thousands of local works with businesses and brands – strengthening day to day connections, driving repeat visits, helping to build a stronger West End community.

• Local partnerships that showcase the district’s unique community and culture – from Art in Mayfair, a public art exhibition delivered in partnership with the Royal Academy of Arts, to PROUD West End, a celebration of the West End’s LGBTQIA+ community.

• High-impact, seasonal marketing campaigns such as OxFood Street and Only in the West End This Summer, promoting the district’s unrivalled retail, dining, leisure and cultural offer.

• Targeted, multi-market public relations and influencer tourism programme to drive global coverage, consideration and spend. This is complemented by a dedicated WeChat Channel for the district, curating bespoke experiences for Chinese audiences.

“

New West End helps protect the district’s global reputation through high-quality public realm, visitor services, and security partnerships that reflect the premium experience our guests expect.

Sandeep Bhalla, General Manager, The Connaught

Key contacts

Rachel McCulloch

Associate Director, Marketing and Insights

Danny Sullivan

Head of Destination Marketing

Our pillars

Our four strategic pillars guide everything we do, ensuring the West End remains safe, vibrant, competitive and future-ready.

Operations

We promote a clean, safe, and resilient district – one that supports businesses, visitors, workers and residents alike.

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Innovation

We harness cutting-edge data and technology to give our members a competitive edge – helping them spot opportunities early, respond to market shifts, and plan with confidence.

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Advocacy

We champion the policies, partnerships and campaigns that ensure the West End remains a world-class destination.

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Experience

We shape and promote the West End experience – from our world-famous festive lights, to seasonal art installations and pop-ups.

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