Generated in media coverage for Christmas campaigns on Oxford Street and Bond Street, reinforcing the West End’s status as the ultimate festive destination.
Our people are committed to shaping the future of this iconic district, ensuring it remains a vibrant, inclusive, and world-leading destination for all who visit, work, and live here.
District annual turnover has grown from £3.9bn post-Covid to £9.3bn in 2024, thanks to targeted support and coordinated recovery efforts.
New West End Company welcomes the opportunity to contribute to Westminster City Council’s ambition to create a sustainable, inclusive, and vibrant city through its updated City Plan.
The vision for Westminster must strive for economic vitality, ensuring that the West End remains a world-class destination for retail, hospitality, and leisure, whilst also meeting continued demand for grade-A office space. We appreciate the Council’s commitment to broad, strategic engagement at this formative stage and look forward to contributing to a plan that reflects the needs and aspirations of the City of Westminster, and the vital role the West End plays in its success.
Since the adoption of the 2021 City Plan, the West End has experienced significant change. The impact of the Covid-19 pandemic, shifts in working and shopping patterns, rising costs in the development sector, and evolving national and regional policy frameworks have all created new challenges and opportunities. Despite this, the district has demonstrated resilience; footfall and spend have seen muted but sustained growth, supported by the visitor economy and an influx of investment into retail and hospitality, and increasingly offices. Our response is informed by these developments and by the experiences of our members as they adapt to this emerging environment.
The following are key issues that we urge Westminster City Council address in the City Plan:
Click here to see our full response.