New West End Company was delighted to welcome business members to the annual Insights Breakfast, at the Sanderson London on Thursday 6 February.
Insights Breakfast February 2025
Our Director of Insights and Strategy, Paddy Gamble, shared a deep dive into the West End’s festive season performance and key trends shaping 2024.
He was joined by Ibrahim Ibrahim, Managing Director of Portland Design, who delivered a thought-provoking keynote on the evolving retail landscape and shifting consumer behaviours.
Key takeaways include:
- The West End remains resilient, but the economic potential of international visitors remains significantly underutilised
- The value a store in the West End goes beyond transactional: it is also about brand showcase and customer acquisition
- There is an increasingly strong link between shopping and culture & leisure experiences, and retailers should take advantage of that
If you’re a member and would like to access the full report, visit our West End Insights Portal.


