Operation West End 2024: Clean, Safe & Healthy Streets this Christmas
For the third consecutive year, Operation West End is in full swing – providing enhanced security and cleansing services throughout the festive season.
This includes a significant uplift in New West End Company's Security team resource on twenty occasions across the month of action, including every Saturday and Sunday in December. Additionally, members can expect to see a dedicated police presence, particularly on high footfall days such as Black Friday, Boxing Day and New Year's Eve. The operation will also include the deep cleaning of station gateways, and the flushing of all 82 streets in the BID area.
Operation West End runs from Tuesday 26 November until the end of December, with our Operations team available 24/7 to support members in delivering the exceptional West End experience visitors expect throughout the season.
Below, we have outlined the various initiatives taking place over the next month.
CLEAN TEAM & SECURITY ENHANCEMENTS
Deep Cleanse of all Station Gateways - Taking place at Oxford Circus, Bond Street, Tottenham Court Road and Piccadilly Circus.
Flushing of all 82 Side Streets - Refreshing the look of pavements and removing any light stains.
Chewing Gum & Graffiti Removal and Bin Washing - There will be a dedicated team across the district on main streets to tackle cleansing issues.
Dedicated Metropolitan Police Team - As part of the month of action, we have secured a dedicated team of Metropolitan Police Officers, assigned to the BID footprint, who will be working with our Security team to target street crimes such as pickpocketing, phone snatches, robbery, and store crime. This complements the police's own initiative to uplift their presence across peak days in the district, including Black Friday, Boxing Day and New Year's Eve.
Westminster City Council Operations - We have also arranged to have Westminster City Council City Inspectors dedicated to the BID footprint from 26 November until the end of December. They will be conducting joint patrols with our Security team to tackle busking, pedicabs and illegal street trading.
Members Webinar: Action Counter Terrorism (ACT) Awareness - On 11 December we will host an ACT Awareness Webinar for members. The session will be led by representatives from the Metropolitan Police Service's Counter Terrorism Protective Security Operations (PSO) team, who will share insights on topics including; 'The Power of Hello' for proactive engagement, the 'HOT Method' for assessing suspicious items, recognising signs of 'Hostile Reconnaissance', and updates on the current threat level. Click here to register.
For any security related questions, please contact jamie.conroy@newwestend.com.
ADDITIONAL CLEANSING SERVICES
Free Bulky Waste Collections
New West End Company members can book a bulky waste collection service for up to five items, free of charge – a service that usually costs businesses approximately £200. This is limited to one collection per business, and is available from Friday 29 November to Friday 20 December, between 8am and 3pm.
We collect fridges, cookers, beds (including mattresses and bed frames), sofas, tables and chairs, mannequins, appliances, and other large electrical items and furniture.
Email clean.team@newwestend.com to book your free collection slot.
Free Waste Audits for Businesses
All businesses are required to assess their recycling practices in accordance with the regulations outlined in the Environment Act 2021. By conducting a waste audit, offered by Westminster City Council, you can easily identify areas for improvement within your business.
The audit includes expert advice on the specific services your business requires. If you are working towards a sustainability target, the audit is also a great way to begin measuring progress in waste management.
Click here to find out more and book your audit
Commercial Waste Code of Conduct
With festive celebration comes a vast increase in waste across the district, as thousands of deliveries quickly become thousands of tonnes of rubbish to collect.
Help us to keep our footpaths clean and clear by following some easy steps listed in our Waste Code of Conduct.
CONTACT US
If you wish to discuss any of the above Operation West End initiatives, please contact our Head of Security & Operations, Jamie Conroy, on jamie.conroy@newwestend.com.
Our Cleansing and Security teams can be contacted all year-round via the below details:
Clean Team
We have 16 operatives, working seven days a week on a 24hr schedule. The team are directly available on 0792 0086 324 or at clean.team@newwestend.com operating on a 30 minute reactive response. Out of hours contact via phone only. Email Mon – Fri 7am to 3pm.
Security Team
Our Street Security Team operate 24/7 by diligently patrolling our BID district. You can contact our security team directly on 07900 738 810 or through store radio's on Channel 1.
