Member Services

We provide a number of services for members and customers to ensure that the West End is a clean, safe and welcoming place to visit. We also enhance the trading environment and provide costs savings for businesses.

Welcome Ambassadors

The West End welcomes millions of visitors from the UK and around the world each year. From store directions and promotions, to eating and drinking recommendations, our friendly team of Welcome Ambassadors help visitors have a memorable experience, so they come back to the district. The team provide advice in over 25 different languages.

In 2016, half a millions visitors were welcomed by our Welcome Ambassadors with a 97% excellence rating.

Contact the Welcome Ambassadors on 020 7636 7664 or

Clean Team

A world-class destination needs world-class cleanliness and public realm. In addition to the services provided by the local authority, our clean team works tirelessly to make the West End a more pleasant environment to visit, shop and spend time.

In 2016 our Clean Team deep cleaned 10.8 football pitches worth of pavement across the district.

Call the Clean Team on 020 7636 7664 or and they will respond within 30 minutes.

(Mon-Sat, 10am-8pm and Sunday 12.30pm-6pm). Out of hours contact 07920 086 324

Security Team

We’re committed to keeping the West End a safe and secure place for visitors and for retailers, hoteliers and restaurateurs.

Our Street security team diligently monitors the neighbourhood. The team has a constant presence on our streets. They are in direct radio communication with members, Welcome Ambassadors and the Police to deal with any issues or concerns swiftly.

Last year our Security Team assisted retailers with 242 incidents of shoplifting. Pedicab incidents, begging and rough sleeping are our main focus. In 2016, overall crime was down 2%.

Contact the security team on 07900 738 810 or

West End Buyers Club

Reducing traffic and improving air quality are major priorities for the West End to make it a safer and cleaner environment for visitors, employees and residents.

The West End Buyers Club is a preferred supplier scheme for New West End Company members aiming to reduce vehicles in the West End and saving businesses money. The scheme offers member businesses deals on a range of services and suppliers including freight, waste, office supplies and more.

The pilot Bond Street commercial vehicle reduction scheme led to a 95% reduction in waste vehicle movements on Bond Street.

To find out more about how you could save money visit the dedicated West End Buyers website

Recruit West End

Recruit West End is a scheme supported and part-funded by New West End Company, The Crown Estate, Cross River Partnership and Westminster City Council.

Our members can benefit from specialist experience of sourcing, screening, training and mentoring Westminster residents to fill vacancies at West End retailers and hotels free of charge. The scheme placed over 100 young people in jobs in the West End in 2016 and over 500 since the scheme started in 2014.

For more information contact Isabelle Benard on 07827 980 980 or