What is a BID?

A Business Improvement District (BID) is a geographical area in which the local businesses have voted to invest together to improve their local trading environment.

BIDs provide additional or improved services, identified by the local businesses, to enhance the performance of businesses in the district. This could include extra marketing, safety, cleaning or environmental measures.

BIDs are business-led organisations. They are funded by a mandatory levy, added to the business rate, on all eligible businesses after a successful ballot.

Which streets do we represent?

With the renewal in 2021, we also extended our BID area to cover 82 streets in the West End. To view the list of streets click here.

To view our Occupier Business Members list click here.

To View our Property Business Members list click here.

How are BIDs Governed?

To view our Governance structure, operating & baseline agreements, click here.

Occupier BID

New West End Company has retained the Occupier BID since 2005, representing the people and organisations behind the world’s largest retail and leisure destination for over a decade.

In March 2021 New West End Company renewed the Occupier BID for 2021 – 2026.

Occupier Ballot Results
99.5%
respondents (by number) voted in favour of our business proposals
99.7%
respondents (by rateable value) voted in favour of our business proposals
44%
turnout in 416 hereditaments eligible to vote

Property Owner BID

New West End Company has retained one of the UK’s first Property Owner BIDs since December 2015.

In March 2021 New West End Company renewed the Occupier BID for 2021 – 2026.

Results of the ballot were:
97%
respondents (by number) voted in favour of our business proposals
98%
respondents (by rateable value) voted in favour of our business proposals
82%
turnout in 429 hereditaments eligible to vote

Related

Our Partners

To achieve transformation in London’s West End, New West End Company works closely with a range of partners across the public and private sectors.

Our Team

We are a results-driven team delivering for our members and partners

Our Vision

Our shared vision is to make the West End’s International Centre the most diverse, sustainable and inspiring place to visit and do business.

Our Governance

We are committed to meeting the corporate governance principles set out in the UK Corporate Governance Code.