

We lead and participate in campaigns that drive global competitiveness and prosperity for London’s West End.
We advocate for policies that create jobs and promote long-term good economic growth. To access our latest submissions, please contact our Director of Communications and Campaigns on nathan.parsad-wyatt@newwestend.com.
London businesses were particularly affected by the revaluation, with many West End businesses facing up to 80% increases whilst revenue has only increased 30% over the same period. This is set to lead to an additional £125 million annual bill for the West End.
Through a prolonged media and lobbying campaign, the alliance persuaded the Chancellor to announce a reduced cap on rate rises for large businesses . This campaign saved West End businesses £10 million over three years compared with the original proposals and a £300 million new national relief fund, of which Westminster City Council received over £21 million.
We commissioned research demonstrating that just two extra hours would produce an additional net income of £260 million each year and lead to 2,600 new full time equivalent jobs.
We are campaigning Government to change the laws for designated international shopping centres such as the West End, to provide a boost to the tourism industry following Brexit. We believe that this limited proposal will satisfy the concerns of politicians who opposed an England-wide change.
The current scheme, which only grants international tourists single entry visas at least 48 hours before departure, puts the UK at a major disadvantage compared to the Schengen equivalent. Reviewing these limitations will put the UK back on top as the shopping destination of choice for high-spending tourists. At the very least, the UK needs a visa system that matches and is equal to Schengen to ensure we continue to be competitive for international tourists
The 16 million non-EU visitors spend around £3 billion on tax-free shopping and a further £14.8 billion on non-tax-free shopping, restaurants, hotels and many other goods and services while they are visiting the UK.
New data from Global Blue (Feb 22), the world’s leading tax-free shopping refund agency, compares the spending of GCC shoppers in the EU in 2019 with levels in 2021. Figures show that Britain is now losing out on these high spending international tourists to its continental competitors, with all tax-free shopping spending now diverted to European Union destinations.
The figures specifically show that spending in Continental Europe has risen across all three categories of overseas shopper:
New West End Company, along with the British Retail Consortium (BRC)¸ Association of International Retail (AIR), Walpole and colleagues in retail, tourism and airlines across the UK have launched a campaign to convince the Government to overturn what is such a damaging decision.