What you told us you wanted

• Sustainable District

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  > Strive to create a truly sustainable district of international recognition with members and partners across economic, social and environment programmes; supporting the City Council in its aim of achieving a net Carbon Neutral City by 2040.

  > A repurposed and diverse West End offer of business, services and experience that continues to attract customers, employees and investors; locally and globally.

  > Position the West End as the most innovative and greatest fashion, leisure and cultural offer worldwide

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• Customer Experience – Management & Marketing

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  > Hold the authorities more to account and focus our resources on enhanced security, enforcement and cleaning with a zero-tolerance approach to anti-social behaviour and plan ahead for peak periods such as summer and Christmas to lift the quality and presentation of our district

  > Integrate a West End wide management programme working collaboratively with neighbouring BIDs and major property owners

  > Gain greater power for BIDs to manage and curate public spaces, including traffic-free zones and activations within newly created public realm areas; particularly with the Oxford Street District proposals

  > Develop robust business continuity and resilience across the district building on the experience of COVID, counter terrorism and knife crime in London; focus on both preparation and response

  > Evolve shopper services to be more digital led and improve the linkage with customer service and hotels

  > Clearly identify target markets, customers and opportunities to growth in a post COVID economy

  > Unite the three streets and the wider West End into district wide campaign while also promoting the individual offer of the streets and neighbourhoods

  > Deliver celebratory moments, building on our international offering and diverse mix of people and cultures, enhancing the districts brand proposition and raising commercial income to re-invest back into the district

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• Campaigning

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  > Continue to campaign on issues leveraging our ‘International Centre’ status; building our resilience and future growth through planning, taxation and international competitiveness regulation

  > Secure greater public sector and partnership investment into managing and maintaining the West End’s streets and public spaces

  > Focus on a few major campaigns that will benefit members bottom line in the most impactful way

  > Work with London and national bodies to ensure the West End benefits from sector and city centre policies

  > Promote the work of both occupier and owner members on sustainability; to protect and enhance our district’s reputation amongst customers, employees, stakeholders, policy makers and advocacy groups

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• Insights & Innovations

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  > Enhance the measurement metrics for marketing and management programmes delivered

  > Continue to undertake regular qualitative customers survey assessing impact of programmes and street management issues; also drawing out customer innovations to support destination loyalty and dwell time

  > Broaden New West End Economics to build a robust set of data points and forward forecasting across hotels, airlines, occupier demand, investment and competitors; keep ahead of the market on new data sets and innovations in the programme

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