The global competition to create the new design for the Christmas Illuminations across Oxford Street reached its exciting second stage this week, as we unveiled the shortlist of four ambitious concepts from across the world.
The designs generated media coverage in publications including London Evening Standard.
The shortlisted entries are:
- Gia Equation with Peter Fink Studio, Harry Dobbs Design & Eckersley O’Callaghan, London –KaleidoSCAPE is an immersive interactive experience of light and colour inspired by Aurora Borealis, the fragile spectrum of colours on the surfaces of bubbles and the light refraction through prisms.
- Castros S.A, Portugal – This entry, entitled ‘The Polar Christmas’ will create a welcoming, tender Christmas display by combining inspiring shapes and colours, with one of Christmas’s most popular icons, the reindeer. The Polar Christmas is inspired by a magical tale created by the designer which describes how a famous jeweller was reminded of the preciousness of family by an encounter with a majestic reindeer on a dangerous polar expedition.
- 3DReid, London – The designers’ North Pole-inspired design incorporates a ribbon geometry that never repeats and 500,000 LED lights that will allow flexibility for the lights to smoothly curve around the street through a ‘ribbon and star’ field.
- Herr Meier Licht, Germany & MK Illumination, Austria – Taking inspiration from flocks of birds in the sky ‘The Swarm’ will use a 3D calibration to allow every light to follow its own behaviour. The simulation will last 24 hours and will change in colour.