In the news

Big Interview: Jace Tyrrell, CEO, New West End Company

Tue 18 July 2017

Retail Gazette, Jace Tyrrell, New West End Company –  The “Golden Triangle”, which New West End Company (NWEC) chief executive Jace Tyrrell joked “is not actually a triangle at all”, contributes around £11 billion to the GDP of the UK.

With the economic scale of a small country, the 25 streets which include London’s’ iconic Bond, Oxford and Regent streets have far surpassed most usual shopping centres and instead competes for prestige and influence on a global level.

Despite being regarded as the UK’s retail capital for decades, the “new West End” has endured fundamental changes over the past few years, and is gearing up for what stands to be the biggest overhaul yet.

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Mayor of London reaffirms West End is still open

Thu 13 July 2017

Retail Gazette – Jace Tyrrell, Chief Executive – After a run of unfortunate events plaguing the city in recent weeks, London mayor Sadiq Khan has reaffirmed that West End was open for business over summer by having a huge proportion of the precinct liveried.

“There is nowhere that better epitomises the spirit of London that the West End – so my message this summer is that this wonderful part of our city is teeming with things to do, places to visit and people to meet.”

New West End Company chief executive Jace Tyrell echoed Khan’s sentiments.

“With the summer tourism season in full swing and £1bn set to be spent, there is no better time of year to discover and explore the West End,” he said.

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Sadiq Khan relaunches London Is Open campaign after terror attacks and Grenfell disaster

Tue 11 July 2017

Evening Standard – Jace Tyrrell, Chief Executive – Sadiq Khan has joined some of the capital’s leading cultural figures to relaunch the London Is Open campaign following the recent terrorist attacks and Grenfell Tower disaster.

Jace Tyrrell, chief executive of New West End Company, which represents traders in and around Oxford Street, Regent Street and Bond Street, said: “With the summer tourism season in full swing and £1 billion set to be spent, there is no better time of year to discover and explore the West End.”

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Bird Street Smart Oasis Retail Concept

Tue 4 July 2017

E-architect – The Bird Street pilot which opened in London’s West End yesterday. It is intended as a catalyst for further re-development of the London Oxford Street area. The idea is also to give smaller businesses and brands the opportunity to trade in a prime retail location.

Top international shopping destination Oxford Street faces many of the 21st century retail street challenges. In response, New West End Company (NWEC) with Harry Dobbs Design (HDD) have launched The Bird Street Smart Oasis, transforming a down-at-heal cul-de-sac off Oxford Street into a unique new public space that pilots innovative design ideas for the West End.

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BBC World News – Launch of Bird Street, The World’s First Smart Street

Mon 3 July 2017

BBC World News – Jace Tyrrell, Chief Executive – New West End Company CEO, Jace Tyrrel talks about the idea behind the Bird Street initiative and the different technologies used to create the world’s first smart street. The concept behind Bird Street is sustainable energy, better air quality and innovation.

Bird Street: The new eco-friendly ‘smart street’ in London

Sun 2 July 2017

Evening Standard – Jace Tyrrell, Chief Executive – The world’s first “smart street” has popped up in the centre of the capital.

The alleyway, dubbed Bird Street, off Oxford Circus, sees kinetic energy, generated by shoppers’ footsteps, power the new peaceful hub, thanks to new ground-breaking technology Pavegen.

The New West End Company commissioned several eco-friendly high-tech engineering companies to transform an unnoticeable small street into a ‘smart street’ powered by sustainable energy.

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