Shoppers in Oxford Street are set to benefit from an exciting new content channel running across the digital screens in London’s world-famous Oxford Street – thanks to a partnership between Outdoor advertising company JCDecaux and New West End Company. From September, the Oxford Street screens will be giving shoppers the inside scoop on the latest Oxford Street news – including retailer updates, customer experiences, special events, shopper exclusives plus live weather forecasts.
Curated by the marketing team at New West End Company, the live news, Twitter feed and weather content will be displayed across 50 digital portrait screens along Europe’s busiest shopping street.
Nabila Richardson, Group Digital Manager at New West End Company said, “New West End Company is delighted to be partnering with JCDecaux on this new digital channel for Oxford Street, delivering an exciting platform for our brand and content. It will connect our online channels with the offline environment, providing live information on the very latest news, exclusive events and experiences in our stores, restaurants and hotels whilst shopping in the West End.”
Dallas Wiles, Chief Commercial Officer at JCDecaux said, “London is the global showcase for digital Out-of-Home advertising and Oxford Street provides a powerful platform for brand messaging for clients. We are delighted to be working in partnership with New West End Company to create a real-time channel designed for consumers on Oxford Street, using JCDecaux’s digital expertise to champion this vibrant and important retail area.”
With half a million visitors daily, Oxford Street is Europe’s busiest shopping street with the digital channel, delivering 2.9 million viewed impression per week.