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West End Trade Intelligence – AprilWest End sales fell in April by 10.1% year on year, with regional footfall down 5.0%. Sales across all reporting categories declined. April trading conditions remained challenging despite footfall improving in the last two weeks of the month. While year on year sales fell by 4.0% nationally, according to the BDO High Street Sales Tracker, the rest of the country outperformed the West End. International sales fell in April, down 14% for the month. Chinese spend fell by 19%, which is part of a wider trend seen elsewhere in the country and in Europe. As the sterling has strengthened, we have seen a pronounced decline in Chinese visitors. Jewellery sales were the hardest hit retail category, down 24% for the month.
Footfall Week 20
The royal wedding and warm weather a likely driver for higher mid-week footfall, however on the wedding day itself, footfall fell.
West End Trade Intelligence – MarchRetail sales fell in March by 8.4% with regional footfall down 10.6%. Sales across all categories also declined. A combination of snow and bitterly cold conditions as a result of the “Beast from the East” marred trade in March. Unsurprisingly, both footfall and sales suffered as a result, resulting in the most significant decline in year on year trade the West End has seen in over a year.
Head of Insight
Consumer shifts, innovations and technological developments are forcing retailers to re-evaluate their business models and the ways in which they engage with consumers. Nowhere is this more evident than in the West End.
To better understand these changes, we use a mix of footfall data, sales indices and international EPOS data to measure store performance and investigate trends – as they happen.
How do members use our insights?
- Stay on top of the latest developments
- Support investment proposals
- Benchmark a store’s performance
- More effectively plan their staffing rota
- Understand changes in consumer behaviour
- Support new location planning activity
- Measure campaign performance
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