Insights

This section includes every research report commissioned by the New West end company. Covering a diverse range of topics including: The impact of Crossrail, spending patterns on Bond Street, and historical consumer research for the area.

Annual Member Survey 2017/18

Read more Mon 30 April 2018

2018 Sales Planning Calendar

This calendar is designed as a tool to support marketing and staffing activity throughout the year. It maps key spending periods across the year, both international and domestic. Read more Mon 5 February 2018

Knowledge is power: Annual review

At our January Insights Breakfast, we shared key events to look out for in 2018, and hear from Premier Tax Free on the importance of Chinese shoppers in the West End. Read more Mon 5 February 2018

West End Insights Summit

At our November Insights Summit we heard from Global Blue, ARUP & PwC about Christmas trends, Crossrail's Impact, the Chinese Powerhouse and profiled the Bond Street consumer. Read more Fri 3 November 2017

Global Retail City Destination Index 2016

This comprehensive review completed by Savills is 
unique study drawing together a range of metrics across both spectrums of the visitor and retailer experience, both quantitative and qualitative, at a city and local level. Read more Wed 20 July 2016

Global Luxury Cities FY2015

Partnering with Exane BNP Paribas, we provide an update on the outlook for the London Luxury market, and factors influencing investment. Read more Fri 1 January 2016

Crossrail Impact Study

HDH surveyed 3000 individuals on behalf on the New West End Company to better understand the current behaviours and views of visitors to the West End, but also how these behaviours may change after the launch of Crossrail in late 2018. Read more Tue 15 December 2015

Kyle Monk,
Head of Insight

Consumer shifts, innovations and technological developments are forcing retailers to re-evaluate their business models and the ways in which they engage with consumers. Nowhere is this more evident than in the West End.

To better understand these changes, we use a mix of footfall data, sales indices and international EPOS data to measure store performance and investigate trends – as they happen.

How do members use our insights?

  • Stay on top of the latest developments
  • Support investment proposals
  • Benchmark a store’s performance
  • More effectively plan their staffing rota
  • Understand changes in consumer behaviour
  • Support new location planning activity
  • Measure campaign performance

Our insights are available free of charge to all Retail & Property BID members. Other organisations have the option to apply for an Associate Membership. To find out more about our Associate Membership, and its many benefits, please register your interest using the LOGIN / REGISTER button at the top of this page.