Street Management

It is essential that the quality, cleanliness and safety of the West End matches up to its world-leading retail and leisure mix, so that visitors don’t just benefit from the best shopping but also the best experience.

We provide the following street management services for members and customers to ensure that the West End is a clean, safe and welcoming place to visit.

Clean Team

A world-class destination needs world-class cleanliness and public realm. In addition to the services provided by the local authority, our clean team works tirelessly to make the West End a more pleasant environment to visit, shop and spend time.

In 2017 our Clean Team deep cleaned 9.75 football pitches worth of pavement across the district.

Call the Clean Team on 020 7636 7664 or email and they will respond within 30 minutes.

(Mon-Sat, 10am-8pm and Sunday 12.30pm-6pm). Out of hours contact 07920 086 324.

We also have an Environmental Officer who checks the condition of the streets across the entire BID area daily and report any issues to New West End Company.

Security Team

We’re committed to keeping the West End a safe and secure place for visitors and for retailers, hoteliers and restaurateurs.

Our Street security team diligently monitors the neighbourhood. The team has a constant presence on our streets. They are in direct radio communication with members and the Police to deal with any issues or concerns swiftly.

Last year our Security Team assisted retailers with 145 incidents of shoplifting and 3,500 security incidents. Pedicab incidents, begging and rough sleeping are our main focus.

For more information on our security services and training available for members visit our Security page.

Contact the security team on 07900 738 810 or

Improving air quality

Reducing traffic and improving air quality are major priorities for the West End to make it a safer and cleaner environment for visitors, employees and residents.

In June 2016 we launched our Air Quality Strategy, the UK’s first business-led scheme to improve air quality in the West End, which aims to reduce air pollution by 10% and commercial vehicle trips by 40% within the BID area by 2020.

In 2017 we ran a successful waste consolidation pilot on Bond Street which led to a 95% reduction in waste vehicles. Later this year New West End Company will be launching an extended consolidation service for members aiming to reduce vehicles in the West End and save businesses money. The scheme offers member businesses deals on a range of services and suppliers including freight, waste, office supplies and more.

For details on improving air quality in the West End, please contact Dan Johnson on

Recruit West End

Recruit West End is a recruitment scheme driven by New West End Company.

Our members can benefit from specialist experience of sourcing, screening, training and mentoring Westminster residents to fill vacancies at West End retailers and hotels free of charge. The scheme placed over 300 young people in jobs in the West End in 2017 and almost 600 since the scheme started in 2014.