Bird Street

We transformed Bird Street, a disused space off Oxford Street, into the world’s first ‘Smart Street’.

The pilot project, which was funded through Transport for London’s Future Streets incubator scheme along with the Marylebone Low Emission Neighbourhood following a successful application by New West End Company, provided a welcome oasis of sustainability and innovation for visitors, workers and shoppers in the West End.

The tech-friendly, traffic-free hub off Oxford Street was transformed with a range of cutting edge sustainable technologies, including PaveGen technology, which generates electricity from pedestrian movement, and Airlite’s revolutionary air purifying paint.

The new space also featured a curated collection of pop-ups, delivered in partnership with Appear Here, to further transform the street with a revolving mix of cutting edge fashion, technology and alfresco dining.

The pilot ended on 21 December 2017.

For more information on the Bird Street transformation project, contact Lucy Turnbull on


Bond Street

A £10 million public realm improvement scheme is underway on Bond Street.

Led by New West End Company together with Westminster City Council and Transport for London and supported by major Bond Street retailers and property owners, the project will completely transform the public space across Old and New Bond Street, helping strengthen its position as the global centre of luxury retail.

Delivered over an 18 month period, the works are due to be finished in time for the arrival of the Elizabeth Line in December 2018.

To minimise disruption for residents and businesses, the enhancements to Bond Street will be carried out in different work streams. View the project leaflet to find out more.

In April 2017, New West End Company Chairman, Sir Peter Rogers and Chief Executive Jace Tyrrell were joined by a number of stakeholders to officially “break ground” on phase one of the scheme. Watch the video here.

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© Publica 2017, all rights reserved

© Publica 2017, all rights reserved

Oxford Street consultation

Westminster City Council and Transport for London have launched a second consultation on a vision for the Oxford Street district.

This provides a once-in-a-lifetime opportunity to create and deliver a long-term vision for the Oxford Street district as we prepare to welcome an additional 60 million annual visits to the West End with the arrival of the Elizabeth Line.

A clear vision is essential to guide the future growth of the district and marks a major step towards the creation of a new West End. We have submitted a response to the consultation on behalf of our member with a number of key recommendations to allow the district to strengthen the West End’s position as a world-leading retail and leisure destination whilst retaining the district’s unique heritage and character.

Find out more about our Oxford Street Vision here.


Hanover Square

We are supporting Westminster City Council on a project to transform Hanover Square into an internationally significant public space and support the economic growth of the surrounding area.

The scheme aims to reconfigure and renovate the gardens in the centre of the square and the public realm around it to ensure the space can accommodate the large increase in pedestrian movement expected with the opening of the Elizabeth Line station at Hanover Square. 

To find out more about the proposals, visit the Westminster City Council website.


© Publica 2017, all rights reserved

East Mayfair

We are working with Westminster City Council on a project to significantly improve the public realm in the East Mayfair area and reinforce the setting of the area as the centre of the London Art world.

These works support the area during a time of considerable change, with the coming of the Elizabeth Line, the opening of the new Royal Academy building and entrance on Burlington Gardens, the regeneration of the galleries and associated uses on Cork Street.

The first phase of the scheme includes proposals for Savile Row, Cork Street, Burlington Gardens, Clifford Street, Old Burlington Street and Boyle Street, with later phases set to look further north and east to Conduit Street, St George Street, Pollen Street, Maddox Street, Vigo Street and Sackville Street.

© Publica 2017, all rights reserved

The Elizabeth Line

The £16 billion Elizabeth Line will open in December 2018, transforming the traffic and pedestrian flow in the West End with new stations at Bond Street and Tottenham Court Road.

  • 200 million passenger journeys will be made on the Elizabeth line every year, increasing London’s rail capacity by 10%
  • It will bring an estimated 60 million additional visits to the West End each year, adding to the current 200 million annual visits
  • It is estimated to increase gross development value in the West End by at least £2.5 billion, boosting retail sales in the area to over £10 billion annually – an average of £27 million each day

The Elizabeth Line marks the beginning of a new era for the West End and a once-in-a-lifetime opportunity to transform public realm in the area to strengthen its position as the number one global retail and leisure destination.

Download our Crossrail look book here for more information.