It is the unique mix of world-class retail, entertainment, hospitality and a thriving resident population that makes the West End such a vibrant and successful district.
It is therefore essential that we work closely with the wider community towards the common goal of delivering a new West End – not just for businesses but also for residents, employees and visitors to the district.
New West End Company and our member businesses are integral members of the West End community, playing an active role in a number of community-focused partnerships and initiatives:
West End Partnership
We are a key member of the West End Partnership which brings together Westminster City Council, Camden Council, Transport for London, the Mayor of London, businesses, residents and others to promote the long term growth and prosperity of the West End
We are represented on local Neighbourhood Forums, working with residents in Soho, Mayfair, Fitzrovia West and Marylebone to understand local resident needs and ensure that the transformation underway in the West End is creating a better West End for all
Recruit West End
We operate a recruitment programme in partnership with Westminster City Council, the Crown Estate and Cross River Partnership to help find employment for local people who have had difficulty securing work by placing them in West End retailers, restaurants and hotels. Read more here