As a key trading period for the West End, New West End Company provided an ongoing commentary for media pre, during and post the Boxing Day sales. We secured over 100 pieces of coverage in national, trade, regional and broadcast outlets.
Chief Executive Jace Tyrrell was interviewed by several television and radio outlets including BBC, ITV and Sky News. See the videos of his interviews below. New West End Company was also featured on the front page of the Financial Times as well as in The Times, The Sun and The Daily Telegraph.
BBC News video clip:
ITV News video clip:
Sky News clip:
BBC London news video clip: