Following the incident at Oxford Circus Tube station and Oxford Street on 25 November where there were reports of gun fire, Police were deployed immediately to search the area, but were unable to confirm nor substantiate these reports. Officers are now appealing for information.
New West End Company released this statement, which has been featured on a number of news sites including London Evening Standard. Chief Executive Jace Tyrrell was interviewed on BBC Breakfast and LBC highlighting that it is business as usual in the West End, with a mix of retail promotions and experiences for customers to enjoy all weekend and over the Christmas period.
You can watch his interview with BBC Breakfast below: