Air quality hub

Air quality is a key issue in the West End, which is one of the most polluted areas of London. As we implement our new vision for the West End, it is essential that we take action to clean up the air.

We are working closely with the businesses in our district to improve air quality and make the West End a safer and more pleasant environment to shop, visit, work and live.

In June 2016, supported by Cross River Partnership, we launched the first business-led Air Quality Strategy to tackle pollution in the West End.

The strategy sees us collaborating with key member businesses to implement a number of scalable actions focused around deliveries, built environment, travel and communications.

Read the full strategy here, including a detailed breakdown of business-led actions and targets up to 2020.

How you can get involved

We have created a unique Business Assessment Tool to allow businesses to find out how environmentally friendly they are and what actions they could take to improve air quality in the West End.

You can also follow our 12-point plan below to implement changes to your business, from quick fixes to long-term improvements.

Redirecting personal deliveries

40% of online shopping is delivered to work addresses, increasing congestion and emissions in the West End. There are a number of ways that West End workers can have their parcels delivered to avoid unnecessary congestion, such as popular Click & Collect models.

For more information, click here.

Air Quality Awards 2018

In June 2018, two years on from launching our Air Quality Strategy, we will be hosting the West End Air Quality Awards, supported by the Mayor of London.

The awards aim to recognise the efforts that local businesses are making to reduce air pollution across three key categories: emission reduction; best collaborator; and greenest building. Start making changes to your business now to be recognised by the Mayor of London next year.

For more information, click here.

West End Buyers Club

The West End Buyers Club is a preferred supplier scheme pioneered by New West End Company and now available to all businesses across the Marble Arch and Baker Street Partnership BID areas.

The scheme currently provides offers on a range of preferred suppliers across waste & recycling, office supplies and delivery solutions. Further services categories including couriers, catering, building services & maintenance, green infrastructure, taxis and travel and cleaning will become available over the next year.

For more information, click here.

Smarter delivery management

Reviewing the movement of goods and services to and from your site will help identify simple, low-cost changes to reduce congestion and emissions while saving you time and money. Ask your suppliers to deliver outside of rush hour, implement a centralised ordering system for non-stock items and procure through the West End Buyers Club.

For more information, click here.

Energy use & generation

On-site gas-powered boilers emit toxic emissions into the local atmosphere. Reduce on-site gas combustion by improving your buildings energy-efficiency, reduce on-site energy generation to emergency use only, replace dirty boilers and generate energy from emission-free sources. Improving energy efficiency will reduce costs for your business as well as emissions.


For more information, click here.

Travel information

Promoting low emission travel modes will help customers know how easy it is to reach your store whilst helping to reduce air pollution and congestion. Try adding a TfL Journey Planner or widget to your website or promote the TfL Walking Tube Map.


For more information, click here.

Minimise waste collection

By minimising waste creation, reducing collection frequencies and collectively procuring waste and recycling services, business can reduce emissions and congestion. The West End Buyer’s Club can help businesses to streamline waste collection practices.


For more information, click here.

Cycle-friendly workplace

Creating a cycle-friendly workplace helps reduce congestion while improving employee health, punctuality and overall employee engagement.

Businesses can take a number of measures to encourage cycling, such as providing access to bikes, providing secure bike storage facilities, showers and changing rooms, paying mileage for cycling or facilitating cycle training.


For more information, click here.

Green infrastructure

Good quality green spaces can help attract business and investment, contribute to employee productivity and encourage consumer spending. They also help improve the built environment, mitigate local flooding and improve biodiversity.

Consider ways in which you can green your space, including indoor greening, window boxes for small spaces or even green walls or roofs.


For more information, click here.

Close the door

Closing your shop door will reduce the level of airborne pollutants in-store by a third – making your stores a safer, healthier place for customers and staff. It also reduces electricity usage and costs by up to 50%, saving you money.


For more information, click here.

Low emissions fleet

By 2020, the Ultra Low Emission Zone (ULEZ) will add to the cost of trips in and around central London for all but the cleanest of vehicles. Avoid additional costs by encouraging your suppliers to move to low emission vehicles and take advantage of grants and tax breaks to convert your own fleet.


For more information, click here.

Building design & construction

Thoughtful design can make buildings part of the solution to the air quality challenge and create sought-after properties with lower operating costs. Design can help with energy-efficiency, reduce or eliminate the need for on-site generation and foster improved management of goods and service deliveries.

Construction and refurbishment activities can be managed to reduce the impact your development has on the West End.


For more information, click here.