Our strategic board, chaired by Sir Peter Rogers, oversees the strategy and delivery of our business plan to ensure a better future for West End businesses.

The Board is made up of a range of senior executives in retail, property and place management across our district. The current Board members are:

Will Bax, Executive Director, Grosvenor Great Britain & Ireland
Sacha Berendji, Director of Retail, Marks & Spencer
John Burns, Chief Executive Officer, Derwent London plc
Jeremy Collins, Property Director, John Lewis
David Shaw OBE, Chairman, The Pollen Estate
Paul Lorraine, UK General Manager, Longchamp
Tom Meggle, Managing Director, Louis Vuitton UK, Ireland and South Africa
Sir Peter Rogers, Chairman, New West End Company
James Cooksey, Director of Central London, The Crown Estate
Toby Courtauld, Chief Executive, Great Portland Estates
Mark Fenwick, Executive Director, Fenwick Ltd
Peter Hearsey, Executive Director, Legal & Property, House of Fraser
Jace Tyrrell, Chief Executive, New West End Company
Sue West, Operations Director, Selfridges
Barratt West, Vice President and Managing Director, UK and Ireland, Tiffany & Co.
Manuel Criado-Romero, Director, Ponte Gadea