Delivering for our members, driving forward London’s West End
We work daily to drive forward the business performance of our members across the West End.
Working alongside the public sector and business partners, we represent, promote and deliver a range of programmes and campaigns supporting business and the wider West End community.
As a catalyst for change, we provide trading insights, help drive footfall and sales along with securing funding and investment opportunities to maintain the area’s position as the world’s top retail and leisure destination.
We deliver sustainable street management and visitor services to 25 streets and over 600 businesses to ensure a world-class experience for our members’ customers and clients.
We are a key partner delivering a new West End.
Our Vision: to make the West End’s retail district the world’s first choice for shoppers, retailers and investment.
To attract customers to the West End, keep them here longer and attract them back again.
To ensure the West End’s future as the world’s number one retail district
To be an effective champion and influencer of policies to deliver economic growth
To be an authoritative global voice on the West End retail and leisure district
To evidence our impact over time with increased spend and enhanced value
The West End is the nation’s retail heartland, attracting thousands of visitors from around the country and overseas to shop each day.
Our weekly and monthly trade intelligence reports, capturing footfall figures and sales across the West End, allow our member businesses to gain access to the latest shopper data and track the area trading performance.