Attracting new investors to London’s West End is a key focus for New West End Company, so being given the opportunity to attend and exhibit at MAPIC2016, one of the world’s highest calibre and best attended retail property conferences, was a perfect way to showcase all that the West End has to offer, to continue raising our profile and to help us realise our target of becoming the first business improvement district (BID) in the world to contribute more than £11 billion to (UK) GDP by 2020.
Our exhibition stand served multiple purposes, from a platform to host five topical seminars with world class speakers on a range of subjects, from; ‘Why the West End?’, ‘Learnings from the world’s High Street’ to ‘Tracking World Retail Performance’. The stand also gave us a platform to host meetings with retailers and property owners and tell them more about the West End, to hold media briefings with press from around the world and to welcome new and existing members to our stand to listen to the panel sessions and join us for an informal drinks reception, where discussions on world class retail and investment took place and new introductions made.
Our five seminars provided the ideal forum for us to engage with fellow delegates, exhibitors and journalists and our influential panelists included investors, landlords, retailers, agents and consultants, including Eric Eastman – Executive Director of CBRE, Jeremy Collins – Property Director at John Lewis, Nigel Jobson – Property Director at SuperDry Group, David Kenningham – Founder of Kenningham Retail, Darren Williams – CEO of T2 Tea, Mortimer Singer – CEO at Marvin Traub Associates and Jared Hart – Managing Director Europe of Thor Equities. Please see the full programme of our speaker panelists here.
You can follow us on Periscope and Twitter at @newwestend to watch the speakers in action at your leisure.
I also had the pleasure of speaking on two other panels – PropertyEU’s ‘Retail Trends’ sponsored by Redevco and ‘Good Morning Retail’ organised by Reed Midem, the organisers of MAPIC2016 which was chaired by Mary Portas. At both panels I discussed the trends occurring across our district, such as the growing importance of omnichannel marketing to drive footfall and the ongoing development of experiential shopping to increase visitor dwell time.
MAPIC was a dynamic experience reaching both national and international investors, property landlords, retailers and media. We look forward to next year, when we will be back in Cannes for another exceptional retail property conference
The next stop on our Inward Investment calendar is a visit to Hong Kong next week to attend MIPIM Asia and then onto ICSC Recon in New York in early December. We will continue to showcase London’s West End around the world. Stay tuned to hear how we got on.